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Friday, August 12 • 3:30pm - 5:00pm
Business Models for the Digital Economy II (SIGeBIZ)

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Chair: Andrew Harrison - University of Cincinnati

The Influence of Merchant Reputation on Consumer Decisions to Shop Online
Chin Eang Ong, Caroline Chan - RMIT University
What Trust Means in the Sharing Economy: A Provider Perspective on Airbnb.com
Christoph Mittendorf - Goethe-University Frankfurt
IT Affordances in Online Social Commerce: Conceptualization Validation and Scale Development
Xueyan Dong, Tienan Wang - Harbin Institute of Technology; Izak Benbasat - University of British Columbia
A Theory of Two-Zoned Networks for Platform-Mediated Markets
Ziru Li, Benjamin Shao - Arizona State University

Friday August 12, 2016 3:30pm - 5:00pm PDT
Executive Center 2B