Chair: Jama Summers - University of Tennessee
IS Portfolio Characteristics and SCM Capabilities
Yu-Ju Tu, Hsin-Lu Chang - National Chengchi University College of Commerce
Understanding the Interdependencies between Bidding Strategies in Online Auction
Achita Muthitacharoen - Wichita State University
What Makes Video Ads Viral: Quantifying the Impact of Marketer- and User-Generated Content
Chaoqun Deng, Yingda Lu, T Ravichandran - Rensselaer Polytechnic Institute; Xiaoyun He - Auburn University at Montgomery
Exploring Trust and Enjoyment in Social Commerce: A Cross-Cultural Research Proposal Jia Shen - Rider University
Self-disclosure & SNS Platforms: The Impact of Transparency, Accountability & Culture
Wenxi Pu, Siyuan Li, Jason Thatcher - Clemson University
Social Couponing Sales: The Influence of “Likes”
Lucian Visinescu - Texas State University; Gina Harden - Stephen F. Austin State University
Information Asymmetry Reduction in Online P2P Lending
Vincent Lai - Chinese University of Hong Kong; Xiling Cui - Hong Kong Shue Yan University
Digital Capabilities as Driver to Digital Business Performance
José Carlos Freitas Junior, Antonio Carlos Maçada, Rafael Brinkhues, Gustavo Montesdioca - Universidade Federal do Rio Grande do Sul
How to Keep Brand Fan Page Followers? The Lens of Person Environment Fit Theory
Zhenya Tang, Yao Shi - University of Memphis
