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Saturday, August 13 • 10:30am - 12:00pm
Consumer Behavior (SIGHCI)

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Chair: Chul Woo Yoo - Florida Atlantic University

Measuring Emotional Arousal in Clickbait: Eye-Tracking Approach
Supavich (Fone) Pengnate - North Dakota State University
The Synesthesia Effects of Online Advertising Stimulus Design on Word-of-Mouth and Purchase Intention: From the Perspective of Consumer Olfactory and Gustatory
Ya-Ling Wu, Pei-Chun Chen - Tamkang University
Online Digital Game Addiction: How Does Social Relationship Impact Game Addiction
Im Hong Lai, Dan Kim - University of North Texas; Eui Jun Jeong - Konkuk University

Saturday August 13, 2016 10:30am - 12:00pm PDT
Executive Center 1